the report

Bringing game design into your brand experience

Playable Futures Report is a visual insights report created by Imagination of Things. We delve into the topics that have been infusing our work and curiosity: zen-like digital spaces, AR product experiences, or personalized shopping with 3D models — we are sparking conversations around the type of projects we want to see more of.

“The Future Should be Played” is a chapter in the book Power of Play by Paul Pethick, an influence in our work, and an inspiration for the title of this report.
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