Vladimir Cauchemar ♥️ Crocs

Gamified launch experience for a Crocs collab

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Nineties infomercials, tongue-in-cheek aesthetics and reactive glitches reflect the personality of the French music artist, Vladimir Cauchemar. An online universe of contrasting colors and RGB distortions launched a limited edition pair of Crocs, from social media to e-commerce.

Created in collaboration with Hey Honey for Crocs Europe and the launch of their collab with music artist Vladimir Cauchemar

Crocs in TV-land

A retro TV-land invaded the e-commerce space, transforming it into Vladimir Cauchemar's strange parallel world.

Gamified Losers

The whole experience communicated the brand, even the sold out page, where those who missed out could play an arcade game to win a last pair of crocs.

Crocs in TV-land

A retro TV-land invaded the e-commerce space, transforming it into Vladimir Cauchemar's strange parallel world.

Gamified Losers

The whole experience communicated the brand, even the sold out page, where those who missed out could play an arcade game to win a last pair of crocs.