Vladimir Cauchemar ♥️ Crocs
Gamified launch experience for a Crocs collab
Nineties infomercials, tongue-in-cheek aesthetics and reactive glitches reflect the personality of the French music artist, Vladimir Cauchemar. An online universe of contrasting colors and RGB distortions launched a limited edition pair of Crocs, from social media to e-commerce.
A retro TV-land invaded the e-commerce space, transforming it into Vladimir Cauchemar's strange parallel world. The whole experience communicated the brand, even the sold out page, where those who missed out could play an arcade game to win a last pair of crocs.